Course Details
BA (Hons) Event Management with Foundation Year
This career-oriented course is designed to prepare learners to become industry-ready leaders capable of planning and organising events within the creative, corporate and private sectors. It focuses on balancing effective event management with audience engagement, ensuring that events produced by students are both professionally executed and creatively impactful.
The inclusion of a Foundation Year provides students with the opportunity to build confidence within the creative field and develop the skills required to manage complex events in the global events industry. This foundation equips students with the essential knowledge required to succeed as efficient event planners across festivals, hospitality, tourism and event management sectors.
Duration: 4 years inclusive of the Foundation Year
Study Mode: Full-time
Assessment: Written assessment, verbal interview.
This course begins with a Foundation Year which acts as a supportive bridge to higher education. During this year, students build creative confidence through structured creative challenges that help them develop their identity and understanding of professional systems before progressing to more complex event frameworks.
Combined Practicality – The programme focuses on practical projects and real-world experiences to equip students with the ability to plan and execute events in both creative and corporate environments.
Complete Skill Base – Students develop a broad range of skills including technical production, budgeting, marketing, leadership and risk management.
Employability Oriented – Industry-focused modules and portfolio development prepare graduates for careers in festivals, hospitality, tourism and experiential marketing.
Professional Alignment – The programme addresses current challenges within the creative industries and aligns student skills with market demands.
Flexible Final Year – Students may choose between completing a Dissertation research project or a professional Consultancy Project based on career goals.
Foundation Support – The Foundation Year provides structured creative development and identity building before transitioning into specialised management studies.
Foundation Year
Creative Challenge – Identity, Environment, Community – Explores personal identity and social environment in the development of creative projects.
Creative Challenge – Systems, Story and Change – Examines how narrative and operational structures create meaningful change.
Final Major Project – A comprehensive practical project that integrates all skills gained during the year.
Year 1
CIM408 Introduction to Creative Project Management – Introduction to tools and frameworks for managing creative workflows.
CIM409 The Purpose, Meaning and Impact of Creative Projects – Explores cultural and social impact of creative events.
CIM410 Project Lab – Practical and experimental environment for event design and real-world testing.
Year 2
CIM501 Client Brief – Focuses on meeting professional requirements of external stakeholders.
CIM502 Audiences Marketing and Programming – Develops specialised marketing strategies and audience engagement techniques.
CIM504 Creative Entrepreneurship and Business Planning – Builds skills in developing business models and creative start-ups.
CIM505 Contemporary Issues in the Creative Industries – Examines current trends, challenges and debates within the events sector.
CIM506 Industry Insight – Provides first-hand industry experience and exposure.
Final Year
CIM601 Major Project Planning – Strategic and logistical planning for large-scale events.
CIM602 Dissertation – In-depth research project on a specialist topic.
CIM603 Consultancy Project – Alternative to the dissertation, providing professional solutions to real industry challenges.
CIM604 Major Project – Delivery and management of a high-level live event or project.
Career
Event Manager – Oversees the entire event lifecycle from concept and budgeting to execution.
Festival Producer – Manages large-scale outdoor events including staging and audience safety.
Corporate Event Planner – Organises professional corporate functions such as product launches and conferences.
Conference Coordinator – Manages speaker schedules, logistics and technical requirements.
Exhibition Manager – Oversees trade shows and exhibition layouts including vendor coordination.
Experience Marketing Executive – Develops immersive live brand experiences.
Wedding and Private Party Planner – Manages personalised and high-end private events.
Live Events Producer – Produces theatre productions, concerts and artistic performances.
Hospitality Manager – Oversees guest services and accommodation for major events.
Tourism Development Officer – Coordinates destination-based festivals and tourism events.
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