Course Details
BA (Hons) Digital Marketing Management with Foundation Year
The BA (Hons) Digital Marketing Management with Foundation Year is meant to equip the students for the fast changing digital business world. The course helps in giving a good impression of the digital marketing tools and strategies that are contemporary, such as the search engine optimisation, social media marketing, digital advertising, branding, big data, and marketing consultancy. Live projects, real-life case studies and industry interaction helps students to gain theoretical knowledge and practical skills. It is a programme centred around four pillars namely: digital business, innovative business, sustainable business and responsible business. During the course, the students become familiar with campaign planning, budgeting, and pricing strategies, skills in communication, and leadership skills. The students can apply the knowledge they have gained to real business problems by the final year in the form of a professional project, which makes them more employable and ready to work in the dynamic marketing areas.
- Duration: 4 Years
- Mode of study: Full Time
- Assessment: Written Assessment
During the course, the students become familiar with campaign planning, budgeting, and pricing strategies, skills in communication, and leadership skills. The students can apply the knowledge they have gained to real business problems by the final year in the form of a professional project, which makes them more employable and ready to work in the dynamic marketing areas.
Digital marketing fundamentals- Understand the fundamentals of online advertisement, content marketing, email marketing and planning digital campaigns.
Marketing data analysis- Learn how to gather, analyse and interpret marketing data with the help of marketing analysis tools in order to enhance business decisions.
Consumer behaviour - Understand customer digital thinking, feeling, and how they make purchase decisions.
Web design– Learn to create web content, user experience (UX) and responsive web design to promote digital campaigns.
Video and photography - Learn to create creative visual content that will be used to brand and to create social media and digital stories.
Content creation online- Learn content strategy, copywriting and multimedia production to achieve successful online communication. • Social media marketing - Learn how to use platforms, influencer marketing, paid advertisements and performance measurement.
Search Engine Optimisation (SEO) -Enhance visibility and positioning of site on search engines through technical and content optimisation.
• Branding and advertising - Establish great brand lives and conduct integrated advertising programs in the digital channels.
Digital strategy creation- Understand how to design long-term marketing plans that are in line with business objectives.
Year 1 (Foundation Year)
- Preparing to succeed in University (Credits: 40) / Fall Term: MCA060A. • Capstone Courses (Credits: 40)
- Business (Credits: 20)
- General Management course: 21st Century Management (Credits: 20) • PBL is a learning method that involves collaborative and problem-solving activities
- Project-Based Learning (Credits: 40) PBL is a learning process that implies collaborative and problem-solving activities.
Year 2
- Coursework units: Marketing (Credits: 30) 1. The Fundamentals of Marketing (Credits: 30).
- The Digital Business is a third module that is designed to assist in enhancing the student's comprehension and experience in digital marketing and leveraging digital technology to fulfil their business objectives (Credits: 30).
- Branding 30 credits and Advertising 30 credits (Credits: 30)
- Website development and design (Credits: 30)
Year 3
- Marketing (Innovation) 30 Credits
- Major: Marketing Planning, Research and Management (52.50 credits)
- Customer Experience/ Customer Relationship Management (Credits: 30)
- The Leadership (Credits: 30) and Professional Manager.
Year 4
- Marketing and Digital Strategy (Credits: 30).
- The Professional Project (Credits: 30)
- Consumer Behaviour and the Responsible Marketer (Credits: 30 • The Marketing Consultant (Credits 30)
Career
- Digital Marketing Executive- Design and execute online campaigns in the social media, email and search engines.
- There will be an SEO Specialist who will optimise the ranking and traffic of the website using keywords, technical optimisation and content planning.
- Social Media Manager – This position will require the creation of interesting content and brand management and analysis of campaign outcomes.
- Content Creator / Content Strategist – Add blogs, videos, and other visual contents in order to draw and impress target audiences.
- Brand Manager- Establish brand identity, reputation and coordinate integrated marketing.
- Marketing Analyst- Analytics tools would be utilised to assess the performance of the campaigns and present data-driven insights.
- Advertising Executive -Create and operate paid online advertising campaigns on various platforms.
- Digital Marketing Consultant: asserts that electric cars are considered more efficient than traditional methods related to the generation of fuel and transportation
- Digital Marketing Consultant: Advisor: helps businesses to enhance their online presence and marketing strategy.
- Email Marketing Specialist- produce specific email messages to boost customer acquisition and retention.
- Digital Marketer on Freelance basis- Freelance Digital Marketer- Offer freelance services to businesses worldwide.
- Customer Experience Manager -Enhance online customer experiences and relationship management policies.
- E-commerce Manager -Operate online stores, product marketing, and online sales.
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